The European Digital Single Market Strategy: why we should keep an eye on it20 giugno 2018 -
Di Maria Vittoria La Rosa
The need to better exploit the opportunities offered by the digital technologies has been identified by Mr Junker from the very beginning of his political adventure as the head of the EU Commission as a priority to be tackled at European level. After having been elected as Commission President, Mr Junker confirmed his commitment to this goal by affirming that “If we are successful in implementing a real digital single market, we can generate €250 billion of additional growth in Europe. We will do it”.
In May 2015, a roadmap for completing the Digital Single Market Strategy (DSMS) was laid down by the Commission. The roadmap puts great emphasis on:
- granting better access for consumers and businesses to digital goods and services across Europe,
- creating the right conditions for digital networks and services to flourish,
- maximizing the growth potential of the digital economy.
Simultaneously, the DSMS was formalized under a Communication from the Commission to the European Parliament, the Council, the European and Social Committee and the Committee of the Regions. A fit for purpose regulatory environment for platforms and intermediaries was included in the to-do-list of the EU regulator as a priority.
On 10 May 2017, the Commission published a mid-term review of the initiatives undertaken under the umbrella of the DSMS. With European Parliament elections coming up next year, the path through the achievement of the DSMS seem far from its conclusion. Nonetheless, the regulator is struggling to achieve the DSMS goals.
Having said the above, question is: why is the DSMS so important? What kind of impact (if any) could it have on the economics? In brief: why should we care about it? Answer is: we should care because the DSMS effects could go far beyond the digital market. Just by way of example:
- as the achievement of a fairer and more uniform environment is crucial to achieve the goals of the DSMS, we can expect material changes to EU audiovisual rules. In this respect, on 26 April 2018 the European Parliament, the Council and the Commission have reached a preliminary political agreement on the revised rules that will apply to the audiovisual media across Europe,
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