"Ovidius” University of Constanta, Faculty of Economic Sciences (ROMANIA)
Articoli dell'autore
![A Brief Account on Hysteresis in Marketing - Perceptions, Implications and Future Developments A Brief Account on Hysteresis in Marketing - Perceptions, Implications and Future Developments](/sites/default/files/styles/4_3_xs/public/articles/images/0000004578.jpg?itok=DbiPsjee)
A Brief Account on Hysteresis in Marketing - Perceptions, Implications and Future Developments
Through a qualitative study, the paper contemplates the liaison between hysteresis and marketing with the purpose of revealing the opinions and perceptions of a...