The Bucharest University of Economic Studies, Department of International Business and Economics, CCREI (ROMANIA)
Articoli dell'autore
Qualitative research methods: difficulties in managing focus groups and in-depth interviews
This paper aims to present difficulties encountered by researches in working with the most used qualitative research methods, focus groups and interviews.
![Qualitative Research Methods: how to Ask and Whom to Ask? A Comparison between Focus Group and In-depth Interviews[1]](/sites/default/files/styles/4_3_xs/public/articles/images/0000004590.jpg?itok=oKrupWX9 "Qualitative Research Methods: how to Ask and Whom to Ask? A Comparison between Focus Group and In-depth Interviews[1]")
Qualitative Research Methods: how to Ask and Whom to Ask? A Comparison between Focus Group and In-depth Interviews[1]
This paper examines the differences in the information obtained through in-depth interviews comparing to those gathered from focus group on a topic related to...